Hooked How To Build Habit Forming Products Book Review: Only The Facilitator Win/Wins
Hooked was an absolutely great book.
The core concept is having a signal flow of:
Trigger -> Action -> Investment -> Variable Reward
First something Triggers you whether that is internal or external depends on yourself.
Then you take Action perhaps you go to a website or you get a plate of raw food.
After that leads to you Investing time doing whatever it is that you were doing.
Then you have to have a Variable Reward to bring the people back into the loop. If you always receive the same reward that would not entertain people for long enough.
The Manipulation Matrix:
The ultimate goal is to be a Facilitator this is someone who uses the products they sell & the product they use improves the their life.
You only want to develop products that have good, positive habit loops.
Products that you yourself use.
If you won't use a product, get away from it and find a new one that you would use.
If a product does not improve your life, get away from it and find a new one that will improve your life.
I personally listen to all of my songs hundreds of times even after they are completed.
I also read every book I ever recommend or book review.
People love facilitators. Remember to be one!
Lux
